Sophomore Public Relations Portfolio: DKNY's Complete the Cycle Press Kit
Table of Contents
Background of DKNY
General Press Release
Specific Press Release
Media Contact List
History of DKNY, INC.
NEW YORK - After 10 years at Anne Klein, Donna Karan finally branched out on her own, with the help from late husband Stephan Weiss and textile company Takihyo. In 1984, she designed the Donna Karan New York Collection, which combined luxury and comfort, with the energy and spirit of New York City.
The company was later expanded to include younger, more modern, women, creating DKNY. Soon after, DKNY Jeans, a denim collection, joined the empire. In 1992, Donna, inspired from the men in her life, decided that men also needed a sophisticated system of clothing, and therefore, DKNY for men was created.
The company now has several lines, starting with the DKNY Collection, which consists of the black label, and the couture collection. The “Donna Karan Signature” collection, is the variation to the DKNY Collection, and distributes the gold label and designer sportswear. The company also has two other lower priced lines, the DKNY lifestyle line and the DKNY Jeans line.
The company later ventured into children’s clothing, accessories, furniture and the ever popular beauty products and fragrances. The company now has an excess of one hundred, company owned, free standing stores. The company is based, and has the main flagship store in Manhattan, where it all began. New York also serves as the premiere Collection showcase. In 2001, LVMH, Louis Vuitton Moet Hennessey purchased the company for $620 million.
Biography of Chief Executive Officer (CEO): Donna Karen
NEW YORK - Donna Karan was born into the fashion world. Her mother was a showroom model and fashion sales representative and her father was a tailor. Even her stepfather was in the fashion business. It was only natural for Karan to step into the fashion business, and by the time she graduated high school, she had already designed her first collection and staged her first show.
After graduating high school, Donna Karan enrolled in the famous art college, Parson The New School for Design. Following her second year at Parsons, Karan was hired by Anne Klein for a summer job. She worked up the ranks and at Klein’s death, she was named successor. However, after 10 years at Anne Klein, she launched her own company with her late husband, Stephan Weiss and the owner of Anne Klein, Takiyho, Inc.
In 1985, the Donna Karan New York Collection was launched. The concept of her collection was, and still is, based on seven easy pieces. Interchangeable items that work together to creates an complete wardrobe that can go from one event to another season.
In 1988, Donna Karan New York expanded to include DKNY and DKNY Jeans, which Donna Karan based on inspiration from her daughter. Then in 1992, DKNY for men was created. She has now expanded her empire to include cosmetics, fragrances, underwear, accessories and much more.
Through her years in the fashion world, Donna Karan has become an icon. The Council of Fashion Designers of America has praised her and her work six different times. She also was the first American to receiver the Fashion Group International’s ‘Superstar Award’. In 2004, Parson’s gave her an honorary doctorate to praise her contribution to the school itself, and the fashion industry.
DKNY: It's Not Just About Clothes; It's About a Lifestyle
DKNY: It’s Not Just About Clothes; It’s About a Lifestyle
NEW YORK, April 9, 2010 - Donna Karan New York has worked by the motto, ‘It’s not just about clothes, it about a lifestyle’ for many years. Now the company is proud to announce that it has taken on a green lifestyle. During Paris Fashion Week, DKNY will unveil its completely green line, Complete the Cycle: Buy Recycled, which is made completely of natural materials.
The line will encompass men and women’s wear, the popular DKNY Jeans, footwear, and bags, with prices ranging from $129 to $487. The men’s and women’s wear will include classic pieces that the company prides itself on: women’s dresses, business wear, modern skirts, men’s jackets, sleepwear and more. The popular jeans line will retain the skinny staple while being sold in both the characteristic dark rinse and a newer lighter color. The shoe collection offers consumers a variety of styles, from stilettos, to sling backs; ankle boots, and more, all made from post consumer recycled material. Bags will be introduced in all shapes and sizes, colors and patterns hitting the market just in time for fall.
DKNY will support the launch with a national print ad and a fashion show in both Paris and New York City. The new line will retain the luxury and high quality that DKNY has become famous for, while incorporating materials that are completely natural or recycled. “Everything I do is a matter of heart, body and soul” says Karan, “and now, I am proud to put my heart, body and soul into making sure my grandchildren see a brighter future.”
DKNY, or Donna Karan New York has been producing luxury clothes since 1989, and it has been continually growing every since. It now encompasses several branches including DKNY Jeans, Pure, DKNY Underwear, DKNY Active, DKNY Juniors, DKNY Fragrance, and DKNY Mens. In 2001 the company was purchased by LVMH, Louis Vuitton Moet Hennessey, a French luxury corporation.
Completing the Cycle
NEW YORK, April 9, 2010- Like many companies before it, DKNY is in the process to go green. In it’s efforts to produce more environment friendly products, DKNY announces the launch of it’s, Complete the Cycle clothing line, the companies first green endeavor, which is made from natural or post consumed materials.
“For me, starting each collection is always about what I really want, what I really need, and personally, I really want to make a difference in the world. While fashion will always be my first love, I realized there must be a way to take fashion and make it eco-friendly, and came the Complete the Cycle line. Its like the best of both worlds, “ said Donna Karan, CEO of DKNY.
The clothing aspect of the line is made from natural materials like soya and sea shell, , and reclaimed items such as, lace and beading. The company also has a signature organic fabric that blends cashmere with long fiber hemp, and exotic bamboo. However, the footwear and bags are styles made from post consumer recycled materials, such as clear plastic bottles, car tires, and factory scrap rubber.
DKNY, or Donna Karan New York has been producing luxury clothes since 1989, and it has been continually growing every since. It now encompasses several branches including DKNY Jeans, Pure, DKNY Underwear, DKNY Active, DKNY Juniors, DKNY Fragrance, and DKNY Means. In 2001 the company was purchased by LVMH, Louis Vuitton Moet Hennessey, a French luxury corporation.
Media list and Modes of Contact
1. Women’s Wear Daily
Contact: Etta Froio, Senior Executive Editor
Tel: (212) 630-3524
2. New York Woman
Contact: Richard Kayatt, Senior Editor
Tel: (212) 534-4300
Contact: Donna Kalajian Lagani, Editor
Tel: (212) 649-3282
4. Marie Claire Magazine
Contact: Joanna Coles, Editor-in-Chief
Tel: (212) 841-8499
Contact: Patrick Moffitt, Assistant Managing Editor
Tel: (212) 522-3851
6. Essence Magazine
Contact: Angela Burt-Murray, Editor
Tel: (212) 522-0365
7. O, The Oprah Magazine
Contact: Suzan Colon, Senior Editor
Tel: (212) 903-5196
8. Harper’s Bazaar
Contact: Valerie Salembier, Editor in Chief
Tel: (212) 903-5020
Contact: Karen Alberg Grossmand, Editor
Tel: (212) 710-7422
10. Woman’s Day
Contact: Ellen Breslau, Executive Editor
Tel: (212) 767-6735
11. W Magazine
Contact: Bridget Foley, Executive Editor
Tel: (212) 630-3554
12. Fashion International
Contact: Mary Hackley, Senior Editor
Tel: (212) 289-0420
Contact: Stacy Morrison, Editor in Chief
Tel: (212) 649-3450
14. Beverly Hills Sheet
Contact: LaVetta Forbers, Editor in Chief
Tel: (323) 938-9411
Contact: Lucy Schulte Danziger, Senior Editor
Tel: (212) 286-2930
Company Name: DKNY
Product Name: Complete the Cycle, Clothing Line
Founders: Donna Karan and Stephan Weiss
CEO: Donna Karan
CFO: Mark Weber
New Product Release Date: Fall 2010
What are the benefits:
The completely green line uses natural resources and recycled material to create clothing, therefore eliminating new waste and cleaning up the environment
How much will the new line cost:
While the clothes might look like the same clothing DKNY has been producing for many years, it is quite different. The technology that is used to create the new products is quite new, and the products themselves are revolutionarily. When the products hit the shelves in the fall, the prices will range from $129 to $487.
What are the clothes made of?
The clothes themselves are made from a combination of natural resources, like soya and sea shell, reclaimed materials, such as lace and beading and an organic fabric, which is made from blended cashmere and hemp. The footwear and bags are created from a combination of the previous materials and from post consumer recycled materials, such as clear plastic bottles, car tires and factory scrap rubber.